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Category: Branding

Mondelez, the producer of Oreos, faces a 337.5 million Euro Antitrust Fine from the EU

On Thursday, the EU forced a 337.5 million euro ($366 million) fine on Mondelez, the US confectioner...

Why HR Ought to Be a Member of the Branding Committee

"Clients won't ever cherish an organization until the representatives love it first!" This statement from Simon Sinek,...

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